What is Page Rank ?

Briefly Page Rank could be a “vote”, by all the other pages on the Web, concerning how necessary a page is. A link to a page counts as a vote of support. If there is no link there’s no support (but it’s an abstention from voting rather than a vote against the page).

How is Page Rank Used?

Page Rank is one in every of the strategies Google uses to work out a page’s relevance or importance. It’s solely one part of the story when it comes to the Google listing, but the opposite aspects are mentioned elsewhere (and are ever changing) and Page Rank is fascinating enough to deserve a paper of its own.

Page Rank is additionally displayed on the toolbar of your browser if you’ve put in the Google toolbar (http://toolbar.google.com/). But the Toolbar Page Rank solely goes from zero – 10 and seems to be one thing sort of a logarithmic scale:

Toolbar Page Rank:

(log base 10)   Real Page Rank
0                                            0 – 10   
one                                          100 – 1,000
2                                        1,000 – 10,000
three                                       10,000 – one hundred,000
4                                          and therefore on…

We have a tendency to cannot know the exact details of the size because, as we tend to’ll see later, the utmost PR of all pages on the net changes every month when Google does its re-indexing! If we have a tendency to presume the dimensions is logarithmic (although there is solely anecdotal evidence for this at the time of writing) then Google could merely give the very best actual PR page a toolbar PR of 10 and scale the remainder appropriately.

Conjointly the toolbar sometimes guesses! The toolbar typically confirmed a Toolbar PR for pages I’ve solely simply uploaded and cannot probably be within the index yet!

What looks to be happening is {that the} toolbar appearance at the URL of the page the browser is displaying and strips off everything down the last “/” (i.e. it goes to the “parent” page in URL terms). If Google incorporates a Toolbar PR for that parent then it subtracts one and shows that as the Toolbar PR for this page. If there’s no PR for the parent it goes to the parent’s page, but subtracting a pair of, and thus on all the method up to the basis of your site.  If it cannot realize a Toolbar PR to display in this approach, that is if it doesn’t realize a page with a real calculated PR, then the bar is greyed out.

Note that if the Toolbar is guessing during this way, the Actual PR of the page is 0 – though its PR will be calculated shortly after the Google spider initial sees it.

PageRank says nothing about the content or size of a page, the language it’s written in, or the text used in the anchor of a link!

Definitions

I’ve started to use some technical terms and shorthand in this paper. Now’s as sensible a time as any to define all the terms I am going to use:

PR:     Shorthand for PageRank: the actual, real, page rank  for every page as calculated by Google. As we tend to’ll see later this can range from 0.fifteen to billions.

Toolbar PR:     The PageRank displayed in the Google toolbar in your browser. This ranges from zero to 10.

Backlink:     If page A links out to page B, then page B is claimed to have a “backlink” from page A.

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The Meta Description Tag

The Meta Description Tag is an HTML code that permits you to give a brief and concise summary of your internet page content. The words placed in this Meta Tag, are typically used in the Search Engine Results Pages (SERP), just below the Title Tag as a temporary description of your page.

In the Search Engine Results Pages, when reading the Title of the page, a user goes through the outline of the page and decides whether or not she/he wants to travel to your web site or not.
It’s therefore important that your Meta Description Tag is nicely composed describing your page providing while attractive the user to click on your listing.

Syntax for Meta Description Tag is:
Head
Meta name=”description” content=”Here you write description that covers the most important aspects of meta tags in relation to website optimization or SEO.”
closed Head

Useful Tips for Writing Meta Description

Tag In case you have got not provided any Meta Description Tag to your web page, the search engines try to form one for you, typically using the first few words of your web page or a text selection where the keyword phrases searched by the users appear. If the Search Engine makes up an outline by picking up text from your page, it’s not necessary {that the} generated description would do justice to your internet page.

The Meta Description Tag ought to be written in such a manner that it interests the user, thus tempting her to click on the link to your web site and visit your web page.

The Meta Description Tag needs to be kept temporary however informative. About 25-thirty words description ought to do fine. Keywords and key phrases ought to be included in the Meta Description Tag, though care should be taken not to repeat them too often. Like the Title Tag, the Meta Description Tag ought to be totally different and customized for every page depending on the content theme of every page.

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