What is Page Rank ?
Briefly Page Rank could be a “vote”, by all the other pages on the Web, concerning how necessary a page is. A link to a page counts as a vote of support. If there is no link there’s no support (but it’s an abstention from voting rather than a vote against the page).
How is Page Rank Used?
The Meta Description Tag
The Meta Description Tag is an HTML code that permits you to give a brief and concise summary of your internet page content. The words placed in this Meta Tag, are typically used in the Search Engine Results Pages (SERP), just below the Title Tag as a temporary description of your page.
In the Search Engine Results Pages, when reading the Title of the page, a user goes through the outline of the page and decides whether or not she/he wants to travel to your web site or not.
It’s therefore important that your Meta Description Tag is nicely composed describing your page providing while attractive the user to click on your listing.